Wealth Culture Architecture Indonesia Potential Travelers Boost Quality

Minister of Tourism and Creative Economy (Menparekraf) Mari Elka Pangestu, said the potential of architecture to boost the quality and quantity of tourists visiting Indonesia.
"We must begin to realize the importance of the role of architecture in various aspects of life, in this case it served to increase the quality and quantity of tourists," said the minister in a press statement received here on Monday.
He said, the architecture could be evidence to trace the history and development of the character of the nation's capital.
In addition, he said, also symbolizes the architectural creativity that is a blend of art, culture and technology.
"Kemenparekraf will encourage the preservation of historic buildings, including maintaining the traditional architectural style, local knowledge and the way of life in the past. We will forward the physical and non-physical approach," he said.
For example, a physical approach encourages efforts to create a contemporary design while maintaining the traditional values, the use of local materials, planning, and design.
Meanwhile, for instance through the creation of non-physical events and formulating public policy.
The announcement was made to welcome the event the 15th Asian Congress of Architects in Nusa Dua, Bali.
Mari Pangestu added that with the increasing number of middle class, especially in Indonesia, the need for travel, recreation, and produce a creative work has become a way of life.
Through good planning and design, the architecture can be expected to establish a site into a tourist attraction.
"Kemenparekraf will develop 16 National Tourism Strategic Areas (KSPN) and some creative zone. Creative ideas from the architects are expected to raise these places become a tourist attraction of international competitiveness," he said.
It targets 10 million foreign tourists visited Indonesia in 2014.
As for the tourists target is 255 million trips by spending Rp191, 5 billion.
"We hope that architecture can play a role here as tourists in deciding to come to Indonesia will definitely pay attention to the quality of hotels, resorts, museums, and galleries, including the elements of aesthetics," he said.
With architecture that can meet their expectations, said Mari, it is expected that not only the quantity, but also quality of the tourists who come to rise.
He added that the architecture be one subsector of the creative economy in the future will be directed in order to be better able to improve the quality of life and add value to the welfare of the community.